Feature
What it is
Animated walkthrough of product features in action
Real-time capture of actual software UI and navigation
Any short video whose job is to explain the offer (uses any technique)
Shows
Features, workflows, results, edited for pacing and clarity
What actually happened on screen, including latency and mistakes
Concept, problem, solution, often with characters or motion graphics
Best for
Sales decks, pricing pages, investor demos, app store listings
Webinars, tutorials, support documentation
Homepage, ad campaigns, concept education
How long it takes
6-10 weeks
Same day to 1 week
4-12 weeks depending on technique
Cost per finished minute
$3,200 to $8,500
$500-$2,000
$2,400-$10,000+ depending on style
Perceived authority
High; shows polish and investment
Medium; authentic but raw
Medium; depends on execution quality