Internal Communications Services
Transparency in leadership begins with clear communication. In an era of remote work, dispersed teams, and information overload, an internal communications video helps to break through the noise. From executive announcements and organizational changes to mergers and corporate culture, we turn your boardroom message into a memorable employee experience.
Internal communication videos are strategic and message-oriented media tailored for the internal audience of the organization. Unlike marketing videos created for external purposes, internal communication videos emphasize clarity and authentic content more than brand building. These media have a special goal of increasing awareness among employees by helping them understand certain policies, acquisitions, or the vision of the leadership.
Internal communication videos are the media through which information is delivered, requiring emotional involvement or a behavior change. In case of a need to deliver a message regarding the restructuring affecting 5,000 employees, updating the priorities on the organizational level, or launching a change initiative, simple text emails or town hall meetings cannot be the means to use.
Video fills that gap. It delivers tone, accountability, and human connection in a format that employees can revisit, share, and internalize without the overhead of scheduling global synchronous meetings.
Communication that creates trust and alignment should be the goal, rather than just delivering information in internal communications. And the way that happens isn't difficult to understand.
If you make an internal communications video that tries to include all of the updates from the company, you are doing nothing. We design the core messages ahead of time to ensure each scene is focused and employees do not get bogged down in excess information.
It is the clarity of the message that makes all the difference. Set up the context, set up the change, set up the call to action. Get the order backwards and leave employees wondering what they are supposed to do.
Internal communications videos are often consumed in the midst of workdays. The core message and visual messaging must come across without sound, or else the employee who watches quietly is lost.
The same core message must be delivered in two very different ways for an executive town hall recap versus a Slack policy update. We determine the format before production begins.
The internal communication video pricing is determined by the presence of a presenter, script, technical requirements such as live video, screen recording, or graphical elements, scope of message, and the level of distribution. Our pricing levels include:
| Tier | Price per finished minute | Best For | What's Included |
|---|---|---|---|
| Announcements | $2,800 to $4,200 | CEO announcements, policy updates, quick company news | Professional scriptwriting, single-speaker shoot (on-site or remote), on-brand graphics/lower thirds, basic editing, music/sound design, one revision round. |
| Change Management | $4,500 to $8,000 | Restructuring, M&A communication, multi-phase rollout, department-specific versions | Everything in Announcements plus: multi-speaker coordination, animated explainer sequences, department-customized messaging, employee Q&A compilation. |
| Enterprise Program | $8,500+ | Full communication campaigns, town hall companion pieces, phased rollouts with 10+ videos, compliance-critical messaging | Everything in Change Management plus: dedicated internal comms strategist, messaging architecture for campaign. |
| Factor | Internal Comms Video | Email Announcement |
|---|---|---|
| Information Retention | 65-80% after 1 week | 20-40% after 1 week |
| Engagement Level | High (completion rates 55-70% on average) | Low (open rates 25-35%, click rates 2-5%) |
| Scalability | Scales globally without additional production | Requires translation but not cultural adaptation |
| Time Investment | 10-15 minute production process per employee | 30 seconds to read (but takes longer to understand) |
| Best For | Major announcements, change initiatives, culture shifts, leadership connection | Routine updates, policy details, supplementary info |
| Aspect | Animated Internal Comms | Live-Action Internal Communications |
|---|---|---|
| What It Is | Voiceover-driven video with graphics, motion design, illustrated processes | Recorded footage of actual people/environments with voiceover or dialogue |
| Carries Message Through | Clarity, pace, visual metaphor, on-screen text | Authenticity, presence, facial expression, environment |
| Best For | Process explanation, organizational restructuring, complex policy changes. | CEO/leadership announcements, culture videos, employee testimonials, real-world examples. |
| Production Timeline | 3-6 weeks typically | 2-4 weeks typically |
| Flexibility for Updates | High (elements can be re-animated, updated mid-campaign) | Moderate (re-shooting often required) |
| Reuse Across Departments | Very High (same content, department-specific voiceovers possible) | Moderate (context-dependent) |
A successful internal video does not start with fancy visuals; it starts with driving clarity and alignment.
What do you need to communicate? Where’s the friction in current communication between employees? What message do you want them to understand within four seconds instead of having them sort through the email chain? That’s what makes sure that the final video engages your team.
As an agency making videos for internal communications, we strike the balance between strategic messaging and visual execution. We approach every internal communications project with this framework:
The internal audience is identified, along with the required actions and any obstacles that may exist, as well as the way in which alignment will be measured. Prior to any development being done, you receive an outline of the message. If it's not appropriate for you to use video to make an announcement, we tell you.
Scripts, visual direction, and format determination occur concurrently to make sure the pacing is appropriate for a hectic work schedule. The end result of this process is that you will approve the scripts, style boards, and fixed price per minute. Nothing moves into production without the approval of your team.
Storyboarding, animation, or filming in live action, voice-over, and captioning are put together in the course of your revisions. You will get finalized files tailored for all your internal platforms, from Slack to corporate intranet, along with an account manager guiding you through feedback.
An important message sent through video is remembered twice as often as if it were sent only by e-mail. It is recalled not only on the day of its receipt but even after several weeks, when your employees will be putting into practice your instructions and decisions.
Uncertainty creates rumor mills. When leadership is silent, employees fill the gap with speculation, often worse than reality. A direct, transparent video from leadership reduces anxiety and combats misinformation.
Employees do not only consider what their leader says, but also how the message is delivered. A leader who takes his/her time to document the message shows accountability and transparency, something that cannot be done through written text announcements.
When the managers want to get the message cascaded down to their team members, they have the source video that they can use for reference and discussion.
Explore answers to common queries about our services, turnaround times, revisions, voiceover options, and more.
12 years, 950+ custom videos made, 200+ corporate communications videos produced, prices starting from $2,800 per minute for internal announcements.
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