Movement needs to convey meaning rather than grab attention in the motion graphics video. And the way that happens isn't difficult to understand.
A scene trying to do two things is doing nothing. We allocate the beats of the script to scenes before design to give each one a purpose and take away the viewer's decision-making power about what they should be looking at.
The order of the information matters more than any transitions can ever do. Present the problem, present the solution, present the proof. Reverse the order and let the viewer guess until the 15-second mark.
Most of the feeds are viewed in mute mode. If the type and visual hierarchy don't tell the viewer what the video is about, then it will work in only half the number of possible placements.
The homepage video and the social video cut-down need different edit points from the same source video. We define them during the storyboard stage, not after delivery.