How Explainer Video Services Approach Crowdfunding Videos
We don’t begin with the goal of following trends or collecting cool transitions. We begin with the pledge.
What needs to be clarified? What is holding back the process of conversion? What can be illustrated in a few seconds of 3D animation instead of being written as a wall of text in the campaign? This is where we start.
As a Kickstarter video production company, we prioritize structure above all else. Aesthetics are important, clearly. But pretty visuals without a focused direction are nothing but white noise. We aim to clarify the value of the product in question after the campaign launches, and work its magic on Kickstarter, Indiegogo, and pre-launch marketing videos.
This is also the perspective from which a solid Kickstarter video production company operates. Not in terms of unnecessary motion, but in terms of the motivation of the backer to pledge.
Step 01: DISCOVERY & CAMPAIGN PLANNING
First, we clearly identify the exact functions that the campaign video must accomplish. Who is the intended benefactor? What information needs to be conveyed? At which points in the prototype do viewers drop off? We identify the essential value propositions, bird-in-hand rewards, and important launch dates.
Step 02: SCRIPT & VISUAL DIRECTION
When we know the direction, we start molding our story, our hook, and our visuals all at once. It’s here that the messaging gets tightened up and the specs of the product become a narrative. We make sure every single word counts so that people understand in those precious first 10 seconds.
Step 03: ANIMATION & FINAL LAUNCH DELIVERY
Next comes the creation of storyboards, 3D CAD modeling, customized motion graphics, voiceover, and delivery of the finalized package. We ensure that the master video files and GIFs for the campaign pages are completely optimized and delivered on schedule.